https://www.maximizemarketresearch.com/market-report/global-interactive-video-on-demand-market/97743/ Due to the increasing ubiquity of smartphones and drastically enhanced broadband Internet networks over the last decade, the concept of video on demand (VOD) has grown in popularity. Consumers can now choose and pay for only the video content they want to watch, whether it's movies, sports, or music, or news and live event streaming. An interactive video on demand (IVOD) is essentially an extension of video on demand (VOD), with added functionality including fast forward, fast rewind, and pause.