AUSTRALIAN OPEN AND ITS NFT PROJECT AWARDED AT CANNES LIONS 2022
The Australian Open and its NFT project AO Artball received the Bronze Lion for the most “innovative use of technology and platforms in sports”.
The Australian Open hosted the first ever tennis tournament in the Decentraland metaverse. Match goers could enjoy an immersive experience in the Metaverse, walk through Melbourne Park, access behind-the-scenes footage, complete daily challenges and win unique NFTs.
In a corner of the metaverse called the AO Metaverse, fans could watch replays, interviews, game breakdowns, and more for two weeks from anywhere in the world. The AO Artball NFT collection was made for the Australian Open. Not so long ago, token holders got the chance to face Stan Smith, the winner of 90 singles tournaments, seven Grand Slams, four ATP and WCT finals.
By the way, representatives of the Australian Open tennis championship said that they were satisfied with the expectations that the metaverse gave them. And for future tournaments, they will continue to interact with web3 technologies.
The Cannes Lions are a prestigious creative award. And the team behind the development of the AO Artball NFT project was pleased to receive the award.
#NFT
The Australian Open and its NFT project AO Artball received the Bronze Lion for the most “innovative use of technology and platforms in sports”.
The Australian Open hosted the first ever tennis tournament in the Decentraland metaverse. Match goers could enjoy an immersive experience in the Metaverse, walk through Melbourne Park, access behind-the-scenes footage, complete daily challenges and win unique NFTs.
In a corner of the metaverse called the AO Metaverse, fans could watch replays, interviews, game breakdowns, and more for two weeks from anywhere in the world. The AO Artball NFT collection was made for the Australian Open. Not so long ago, token holders got the chance to face Stan Smith, the winner of 90 singles tournaments, seven Grand Slams, four ATP and WCT finals.
By the way, representatives of the Australian Open tennis championship said that they were satisfied with the expectations that the metaverse gave them. And for future tournaments, they will continue to interact with web3 technologies.
The Cannes Lions are a prestigious creative award. And the team behind the development of the AO Artball NFT project was pleased to receive the award.
#NFT
AUSTRALIAN OPEN AND ITS NFT PROJECT AWARDED AT CANNES LIONS 2022
The Australian Open and its NFT project AO Artball received the Bronze Lion for the most “innovative use of technology and platforms in sports”.
The Australian Open hosted the first ever tennis tournament in the Decentraland metaverse. Match goers could enjoy an immersive experience in the Metaverse, walk through Melbourne Park, access behind-the-scenes footage, complete daily challenges and win unique NFTs.
In a corner of the metaverse called the AO Metaverse, fans could watch replays, interviews, game breakdowns, and more for two weeks from anywhere in the world. The AO Artball NFT collection was made for the Australian Open. Not so long ago, token holders got the chance to face Stan Smith, the winner of 90 singles tournaments, seven Grand Slams, four ATP and WCT finals.
By the way, representatives of the Australian Open tennis championship said that they were satisfied with the expectations that the metaverse gave them. And for future tournaments, they will continue to interact with web3 technologies.
The Cannes Lions are a prestigious creative award. And the team behind the development of the AO Artball NFT project was pleased to receive the award.
#NFT
