BLOCKCHAIN WILL SAVE BRANDS IN THE FIGHT AGAINST FAKE
The use of blockchain by the fashion industry could put an end to brands' long-running fight against fakes. Here are the latest and greatest fashion industry initiatives in the web3 space.
Brands LVMH, Prada and Cartier have joined forces to launch the Aura Blockchain platform, which aims to create digital twins of products manufactured by brands. The work is based on blockchain technology, which is distinguished by its transparency, which guarantees the authenticity of the created product.
The Aura Blockchain platform is already creating blockchain-based digital identities for 20 brands. By the way, the platform has already released 17 million products. What information does the platform include in each product? The most basic - the date of manufacture, the type of material and the number of products. All this information is well encrypted in the bowels of the blockchain, so that it is difficult to get access to it, and therefore it is also impossible to fake it.
By the way, car manufacturer Mercedes-Benz has also joined Aura Blockchain to create an NFT for car owners.
Another striking example is the recent initiative of the fashion house Balmain. To draw attention to their collection of Unicorn trainer, the brand used NFT technologies. Recently, many fashion houses have been creating NFT collections not only to be in trend, but also to solve the problem of fakes.
#NFT
The use of blockchain by the fashion industry could put an end to brands' long-running fight against fakes. Here are the latest and greatest fashion industry initiatives in the web3 space.
Brands LVMH, Prada and Cartier have joined forces to launch the Aura Blockchain platform, which aims to create digital twins of products manufactured by brands. The work is based on blockchain technology, which is distinguished by its transparency, which guarantees the authenticity of the created product.
The Aura Blockchain platform is already creating blockchain-based digital identities for 20 brands. By the way, the platform has already released 17 million products. What information does the platform include in each product? The most basic - the date of manufacture, the type of material and the number of products. All this information is well encrypted in the bowels of the blockchain, so that it is difficult to get access to it, and therefore it is also impossible to fake it.
By the way, car manufacturer Mercedes-Benz has also joined Aura Blockchain to create an NFT for car owners.
Another striking example is the recent initiative of the fashion house Balmain. To draw attention to their collection of Unicorn trainer, the brand used NFT technologies. Recently, many fashion houses have been creating NFT collections not only to be in trend, but also to solve the problem of fakes.
#NFT
BLOCKCHAIN WILL SAVE BRANDS IN THE FIGHT AGAINST FAKE
The use of blockchain by the fashion industry could put an end to brands' long-running fight against fakes. Here are the latest and greatest fashion industry initiatives in the web3 space.
Brands LVMH, Prada and Cartier have joined forces to launch the Aura Blockchain platform, which aims to create digital twins of products manufactured by brands. The work is based on blockchain technology, which is distinguished by its transparency, which guarantees the authenticity of the created product.
The Aura Blockchain platform is already creating blockchain-based digital identities for 20 brands. By the way, the platform has already released 17 million products. What information does the platform include in each product? The most basic - the date of manufacture, the type of material and the number of products. All this information is well encrypted in the bowels of the blockchain, so that it is difficult to get access to it, and therefore it is also impossible to fake it.
By the way, car manufacturer Mercedes-Benz has also joined Aura Blockchain to create an NFT for car owners.
Another striking example is the recent initiative of the fashion house Balmain. To draw attention to their collection of Unicorn trainer, the brand used NFT technologies. Recently, many fashion houses have been creating NFT collections not only to be in trend, but also to solve the problem of fakes.
#NFT
